India, as a country, is known for its vibrant festivals, and Rakhi is one of the country’s most beloved and celebrated festivals. Rakhi or Raksha Bandhan is a festival celebrating the bond of love and protection between brothers and sisters. On this day, siblings tie the sacred thread, called rakhi, on each other’s wrists, praying for their well-being and prosperity. The ritual is carried out by sisters for their brothers. In response, brothers take the vow of protection for their sisters from all the evils of life. This year, Rakhi celebrations are taking a new turn as people embrace eco-friendly rakhis, promoting sustainability and a better future for the planet.
Rakhi is a festival that promotes love, harmony, and the values of brotherhood and sisterhood. Traditionally, rakhis were made of silk threads, cotton, and sometimes gold or silver. However, with the changing times, people started using plastic and other non-biodegradable materials to make rakhis. This led to a severe environmental impact, as the discarded rakhis added to the already existing plastic pollution.
But now, people realise the importance of sustainable living and the need to switch to eco-friendly alternatives. Individuals and organisations are taking several initiatives to promote green rakhis made of natural materials such as jute, cotton, bamboo, and even seeds. These rakhis not only look beautiful and unique but also have a positive impact on the environment.
The trend of sustainable rakhis
Eco-friendly rakhis are gaining popularity among people of all age groups. They come in various designs and colours and are often handcrafted by local artisans. Many organisations and NGOs also promote using these rakhis, creating employment opportunities for artisans and promoting sustainable living.
The demand for eco-friendly rakhis has also given rise to several startups and small businesses that specialise in making these rakhis. Many rakhi online websites and services offer a wide range of eco-friendly rakhis made of recycled paper, cotton, and seeds. The immense popularity of unique and sustainable rakhis by such brands.
In addition to promoting sustainability, eco-friendly rakhis also have a social impact. Many NGOs and charitable organisations are tying up with these startups and promoting the sale of these rakhis. The proceeds from the sale of these rakhis are used to support various social causes, such as education for underprivileged children, women’s empowerment, and environmental conservation.
The trend of eco-friendly rakhis is not limited to India. Indians living abroad are also embracing this sustainable trend, and the demand for eco-friendly rakhis has been increasing in countries worldwide. Many Indian diaspora organisations are also promoting eco-friendly rakhis, organising workshops, and raising awareness about the importance of sustainability.
The trend of eco-friendly rakhis is a step towards a better future for the planet. By choosing sustainable bhaiya bhabhi rakhi, or any other rakhi, we promote sustainability and support local artisans and social causes. It is heartening to see people embracing this trend and positively impacting the environment and society.
The trend of eco-friendly rakhis is wider than just individuals and small businesses. Big brands are also joining the sustainability bandwagon and promoting eco-friendly rakhis. One such brand is Titan, a well-known Indian brand that has launched a range of eco-friendly rakhis made of recycled paper, cotton, and seeds. The brand has partnered with NGOs to promote sustainable living and support social causes.
The many benefits of eco-friendly rakhis
Besides promoting sustainability, eco-friendly rakhis also encourage the use of natural and biodegradable materials, which are essential for a healthy environment. It also promotes the use of local and traditional materials, which helps preserve the country’s cultural heritage and traditional art forms.
Adopting eco-friendly rakhis is a small step towards a greener future, but it can significantly impact the environment and society. It is vital to raise awareness and educate people about the benefits of using eco-friendly rakhis and encourage them to switch. The government can also significantly promote sustainability by providing incentives and subsidies to small businesses and startups specialising in making eco-friendly rakhis.
The celebration of Rakhi has taken a green turn this year, with people embracing eco-friendly rakhis made of natural materials. This trend is not just limited to India but is gaining popularity among the Indian diaspora living abroad. Eco-friendly rakhis promote sustainability, support local artisans, and contribute to social causes. As we celebrate Rakhi this year, let us choose to tie bonds with eco-friendly rakhis and take a step towards a prosperous future for the sake of Mother Earth.