How to Write a Press Release for Business Insider?

When it comes to getting your business news out there, Business Insider is undoubtedly one of the most influential and widely read publications. Crafting a press release that catches their attention and gets your story featured on their platform can be a game-changer for your brand. This guide will walk you through the essential steps to write an effective business insider press release.

1. Understand Your Audience

Before you start writing your press release, it’s crucial to understand Business Insider’s audience. The subjects covered in this book are diverse, from finance and technology to politics and lifestyle. Your press release should align with your readers’ interests and preferences. Consider the following:

  • Research the types of articles Business Insider typically publishes.
  • Identify trending topics and issues that resonate with their audience.
  • Tailor your press release to match their tone and style.

2. Craft a Captivating Headline

The headline is the first thing Business Insider editors and readers will see, so make it attention-grabbing and relevant. Include your keyword while ensuring it still flows naturally. Consider using numbers or statistics to pique interest.

3. Start with a Strong Opening Paragraph

Your press release’s opening paragraph should summarize the most important information. Make it concise, engaging, and informative. Journalists often decide whether to read further based on this initial paragraph. Mention your keyword within the first few lines.

4. Provide Valuable Details

Use the subsequent paragraphs to provide more information about your news. Be sure to answer the essential journalistic questions: who, what, when, where, why, and how. This is where you can delve into the specifics of your announcement. Keep paragraphs concise and use bullet points for key details, if necessary.

  • Highlight key features or benefits.
  • Include quotes from company executives or relevant experts.
  • Explain how this news impacts your industry or customers.

5. Include Multimedia Elements

To make your press release more appealing, incorporate multimedia elements like images, infographics, or videos. Visual content can help convey your message more effectively. Ensure these elements are relevant to your story and can be easily shared. Make sure to include captions and descriptions for accessibility.

6. Use Relevant Keywords

In addition to your primary keyword, incorporate other relevant keywords related to your news. This can help your press release appear in search engine results and increase its visibility.

7. Include Contact Information

Give media inquiries a point of contact at the end of your press release. Include a contact’s name, phone number, and email in case they can answer questions or arrange interviews. Make it easy for journalists to reach out.

8. Proofread and Edit

Before you hit the send button, carefully proofread and edit your press release. Check for grammatical errors, spelling mistakes, and clarity. Ensure that your press release maintains a professional tone throughout.

9. Distribute Strategically

Once your press release is polished and ready, it’s time to distribute it strategically. To reach a larger audience, consider utilizing a reliable press release distribution provider. You can also contact Business Insider’s editorial team directly and submit your press release via their website or contact information.


Writing a business insider press release calls for thorough preparation, close attention to detail, and a clear comprehension of the audience and style. Following these steps and guidelines increases your chances of getting your news featured on this influential platform. Remember to use your keyword strategically throughout the press release to optimize its search engine visibility and reach a broader audience interested in your story.

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