The pet industry is expanding with each passing day! Many brands are concentrating on delivering premium quality food products. With so many brands out there, it can be overwhelming for customers to get nutritious food for their pets. That’s where pet food packaging comes in!
Eye-catching and informative packaging evokes customers’ emotions. So, pet food manufacturers must pay attention to the packaging. A well-designed packaging keeps the inner content fresh and preserved for the longer term.
However, creating fascinating packaging isn’t a cup of tea. A powerful packaging design plays an integral role. This blog will give you ten great tips when designing pet food packaging.
1. Use Large Size Packaging
Pet food products need to be stored for a more extended period. Therefore, large pet food packaging bags are preferred over small containers. If you do not use an appropriate size bag, it will disturb the quality of pet food. In addition, a large-size bag helps properly display information on the bag, which allows customers to make an informed decision.
2. Go With Enticing Graphics and Illustrations
Graphics and illustrations are critical aspects of any pet food packaging design. The primary goal of packaging is to stand out on the shelves. In addition, pet owners prefer packaging that complements their pet lifestyle.
Pet owners will feel more at ease and confident buying food goods if they see pictures of contented, animated, and active animals on the box. A pet owner can also customize a picture with his pet which shows his love for his furry friend.
3. Sustainability Is a New Hype!
Consumers are placing a greater emphasis on purchasing items manufactured ecologically. For pet food packaging, this has resulted in the growth of biodegradable and recyclable bags. Sustainable pet food packaging delivers products that sacrifice the quality of the pet food. It has never been simpler to switch to sustainable packaging thanks to flexible solutions, which are both shelf-stable and biodegradable.
4. Add Some Humor
Including humorous information helps people remember your products. When you creatively design your pet food packaging, your customers will remember your brand the next time they see your products. You can go with funny pet characters with funny design patterns.
5. Choose Appropriate Colors and Fonts
A crucial step in the design process is selecting the right color and font. Additionally, you want the packaging to stand out without being intrusive. This means that rather than competing or clashing with your product, the colors of your packaging should enhance and complement it.
Select a font that matches the product’s branding and is readable. Additionally, select bold colors that distinguish your product from your rivals. And encourage shoppers to take their pet food products off the shelf immediately.
6. Go With Labels
Your pet food packaging will look more professional if you include labels with product-specific information and warnings. You may also have a label with QR codes. So that customers can visit your website and social media sites immediately. Labels on the packaging are a fantastic method to increase customer involvement and the success of your brand.
7. Include a Window Display
Customers can see inside thanks to the use of cutout windows. Thanks to these transparent windows, customers can quickly decide whether to buy a product. In addition, they can check to see if the food product is still in its original form. Who wants to spend money on pricey cookies if they are a crumbled mess when the box is opened? Therefore, window patching is a great idea for creating a pet food box.
8. Use of Die-cuts
Designing your packaging with a die-cut is a common technique to make a statement with your items. For example, mylar bags have a more elegant appearance thanks to a die-cut. A die-cut mylar bag can also be made in size and shape you choose. It will catch the pet lover’s attention instantly.
9. Durable Material Is a Must Have!
A variety of materials can be used to create pet food bags. You can use cardboard, clear plastic, or biodegradable materials. Consider the nature of your items before selecting the paper stock. Mylar bags are an appropriate option for storing pet food.
The PET films of mylar packaging, which are covered with aluminum foil, protect the pet food from oxygen, humidity, and sunlight. Pet food packaging bags are also smell-proof and keep the food fresh for a long time. However, be careful while choosing the material! It can make or break the customer’s trust.
10. Keep It Simple!
Right now, minimalist packaging design is hugely fashionable, and for a good reason. You don’t need to overthink your product packaging when you’re developing it. Simplicity is key. You may easily make your product stand out from its rivals by utilizing premium materials, eye-catching color schemes, and graphics.
Never Hesitate To Ask For Help!
Are you looking for a pet food packaging design supplier? Then, you don’t need to go anywhere! Half Price Packaging is here to design custom packaging with the latest market trends. This company’s professional chooses high-quality materials and alluring designs to give your packaging a professional look.
Pet owners want to give their furry friends nutritious food. So when they go shopping, they buy products from brands that encase pet food products in sustainable packaging. Pet food manufacturers can choose the design ideas mentioned earlier for packaging.
So, why are you holding back? Contact a reliable packaging supplier. And design fascinating packaging to set a benchmark for your brand.
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