How to run a successful Instagram contest

If you’re thinking about running an Instagram contest, there are a few things you should keep in mind to make sure it’s successful. First, you need to have a clear idea of what you want to achieve with the contest. Are you looking to increase brand awareness? Drive traffic to your website? Generate leads? Once you know what your goals are, you can start planning your content strategy.

Here are 15 tips to help you run a successful Instagram contest:

1. Choose the right price

The prize is one of the most important elements of a successful contest. It should be something that your target audience would be interested in and excited about winning. Ideally, it should also be relevant to your brand or business.

2. Keep it simple

Make sure your contest rules are clear and easy to understand. The simpler the better. Otherwise, you’ll end up with a lot of confused or frustrated entrants who won’t bother taking the time to read through all the fine print.

3. Promote it

Once you’ve created your content, promote it as much as possible. Use all of your social media channels to spread the word and reach as many people as possible. And don’t forget to include a link to your content in your email signature.

4. Make it visual

People are more likely to enter a contest if it’s visually appealing. So make sure your contest photos and videos are high-quality and eye-catching.

5. Use hashtags

Hashtags are a great way to increase the reach of your contest and get people talking about it. Be sure to use relevant and popular hashtags that will help you reach your target audience.

6. Create a landing page

A landing page is a separate page on your website that’s specifically designed for your contest. It should include all the important details about the contest, as well as a sign-up form or entry form.

7. Offer multiple ways to enter

The more ways people have to enter your contest, the more likely they are to do so. So in addition to having an entry form on your website, you might also want to allow people to enter by commenting on your posts or tagging friends in comments.

8. Set a deadline

Contests are all about creating a sense of urgency, so be sure to set a firm deadline for entries. This will help encourage people to enter sooner rather than later.

9. Choose a winner

When it comes time to choose a winner, there are a few things you’ll need to take into account. First, you’ll want to make sure the person is eligible to win (i.e., they live in the right country, are of legal age, etc.). Second, you’ll want to choose someone who’s likely to be active on social media and can help promote your contest or prize.

10. Contact the winner

Once you’ve chosen a winner, the next step is to contact them and let them know they’ve won. The best way to do this is by sending them a direct message on Instagram.

11. Announce the winner

After you’ve contacted the winner, it’s time to announce their name to the world. You can do this by posting a photo or video of the winner on your social media channels, as well as on your website or blog.

12. Offer a consolation prize

If you have any entrants who didn’t win the contest, don’t forget to offer them a consolation prize. This could be something like a discount code for your online store or a free e-book.

13. Send thank-you notes

Be sure to send each and every one of your entrants a thank-you note, regardless of whether they won or not. This is just a nice way to show your appreciation for their participation.

14. Get feedback

After your contest is over, take some time to get feedback from your entrants. This will help you improve your contest for next time and make it even more successful.

15. Plan for the future

Contests are a great way to engage with your audience and promote your brand or business. But don’t forget to plan for the future. Uses the data you’ve collected from your contest to create targeted marketing campaigns that will help you achieve your goals.


Running a contest is a great way to engage with your audience, promote your brand, and generate leads. But it’s important to do it right. Be sure to follow these 15 tips to ensure your contest is a success.

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