If you’re a small business, you’ve likely poured a lot of time, money, and effort into your website. It’s your online storefront where all your content and offerings are hosted. But, not as many businesses realize that as their content and offerings change, so can their website.
A website redesign is not only good for your business, but it’s also good for boosting your SEO and getting more real estate at the top of search engine results.
But how do you begin designing a website without losing SEO services?
We’re here to help you out. Keep reading for everything you need to know about starting a website redesign project!
Planning Your Website Redesign for Search Engine Optimization
When planning a website redesign, the main concern is to ensure you don’t waste all the work you have already done on your SEO. Begin by hiring a marketing agency for legal firms. Then start planning for what you want to keep, what needs to be changed, and what should be removed.
Ensure your URLs are updated, keep the same URLs, and don’t accidentally delete any important links. Redirect old URLs to the appropriate new ones.
You should also ensure your meta information is updated and aligned with content and that you don’t delete any important keyword-rich content.
Preparing to Migrate Content, Pages & Links
Before any redesign, it’s essential to document existing URLs and structures being used and ensure that any new content is created with similar structures. Any pages or links that are modified must be 301 redirected to maintain the SEO value of the original page and ensure that visitors still land on the correct location.
During the redesign process, it’s important to keep SEO best practices in mind, such as internal linking, keyword targeting, and meta descriptions.
Utilizing Existing Resources
Resources could include your existing content, keyword research, tracking data, site analytics, and link building. All of these can help contribute to a successful website redesign.
When it comes to content, it is important to ensure that your content is not only accurate but also optimized for search engines. For keyword research, utilize your existing keywords and optimize them for the new design.
Tracking data and analytics can provide information on how successful the site and content are performing to inform the redesign process.
Analyzing, Monitoring & Adjusting SEO Post-Redesign
Before making any changes, you should conduct an SEO audit. Make a note of rankings, traffic, and keyword performance. Then, you should familiarize yourself with the new design and plan what content needs to remain.
Mark any changes that may have an impact on your SEO strategy. Adjust the links and redirects as necessary. Once you’ve completed the initial design, thoroughly test the site for any technical issues and maintain a list of all changes.
Don’t forget to monitor and adjust SEO post-redesign. Keep track of your rankings, traffic, and keyword performance to ensure that you’re still getting the desired results.
Launch a Successful Website Redesign Today
Overall, a website redesign is essential to providing a modern and functional web experience, but it is important to ensure SEO isn’t lost in the redesign process. Planning, analyzing, and monitoring can be done efficiently and result in increased SEO value.
So, don’t risk losing SEO value in your redesign. Try the guidelines above!
If you like this guide and want to learn more tips, make sure to check out our other blog posts.