How can you make your lipsticks stand out from the crowd and catch your customer’s attention? One of the easiest ways to do this is to customize your lipstick packaging. You can create custom lipstick boxes in different ways, but there are eight steps you should follow to ensure you pick the best method to meet your needs. Here’s what they are, and how they work!
1. Add your logo
There are many ways to customize your lipstick packaging boxes, but the simplest way is by adding your logo. First, you’ll need a logo or other graphic design that will be applied easily on the box. Second, you’ll want to find a box that is the right size for your product and then apply the logo using any of these methods:
- Print it on stickers
- Transfer it onto clear sheets of film which can then be applied like decals,
- Send it through an inkjet printer.
The best part about this customization is that you’re not limited by colors and patterns. If you want a certain pattern on one side and a different pattern on the other side of your box, no problem!
2. Develop a unique bottom
Developing a unique bottom is an easy way to customize your packaging. From stickers to engraved plates, there are plenty of ways you can express yourself. The downside is that it’s costly and more time-consuming than other customization methods. If you want a more affordable way of customizing your lipstick packaging boxes, consider applying a sticker or screen print on the lower side. For those looking for something quick and easy, go with a logo sticker on the bottom.
3. Offer samples
In order to make your product stand out from the rest, you need a way for your customers to try it before buying. It’s also helpful if they can compare it with competitors’ products so that they know what they’re buying. The best way to do this is by offering samples of the product in containers that are easy for them to store and use. It is a great way for potential customers who are on the fence about purchasing a new lipstick color because of the price or uncertainty about how it will look on their skin tone, can get a sense of what it would look like without actually buying anything. For customers who are not familiar with your brand or product line, allow them time and space to explore what you have available.
4. Choose an unusual shape
Now you have your lipstick design and color picked out, it’s time to choose a shape. You can also create custom lipstick packaging boxes by choosing an unusual shape like hexagons or triangles. These shapes are perfect for showcasing unique collections of lipsticks with less wasted space between each one. This way, your customers will be able to see all the shades of your lipstick collection and make a selection based on their mood or the occasion.
5. Use high-quality paper
Paper is an important aspect of your custom lipstick packaging design because it’s the first thing that customers see. It not only presents your brand, but it also showcases the quality of your product. Most lipstick packaging companies use paper made from trees, which can cause deforestation. There are lots of options when shopping for sustainable paper as well. Instead of using recycled paper, purchase FSC-certified paper that uses fiber from sustainably managed forests. You can also make your own eco-friendly paper by recycling high-quality office or scrap paper with a high percentage of post-consumer waste (PCW).
6. Include bonus products with the purchase
One way to customize your lipstick packaging box is to include a bonus item with your purchase. For example, if you are selling personalized lip balms, you could give a free lip balm as a gift. If you are selling custom lip balm packaging boxes, you might include a free lipstick with each order. You can also add in other fun items like stickers or temporary tattoos. Consider what kinds of products your customers might enjoy and then find the right kind of extras that will make them feel special.
7. Give away samples in customer care packages
Another way that you can market your product is by giving away samples in customer care packages. This will help to gain new customers and satisfy old customers. If a customer is unhappy with the product, it would be a great opportunity for them to try it out first-hand and see if they like it or not. Giving away samples has been proven to increase sales because people are more likely to buy something that they have tried before.
8. Choose the right type of box
Your lipstick packaging can be customized in different ways. You have the option of choosing a box that is the right size and shapes for your product. The most popular options are clamshells, custom lip balm boxes. There are many factors that go into choosing which type of packaging is best for your product. For example, if you want to keep shipping costs low then it may be better to choose a clamshell or lip balm box rather than a lipstick box with an expensive outer sleeve.
Custom packaging for your lipstick will give your product a unique and personal feel. Plus, custom lipstick packaging boxes are easy to find on the internet. When you’re looking for a box, try searching for words such as: custom lip balm boxes or custom lipstick packaging.
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